The system provides one- or two-way consumer, event or system triggered short code messaging and is module-based, depending on need. A real time fraud alerts component, based upon Falcon fraud analytics system strategies, allows the card issuer expanded risk management capability. With SMS Text Messaging the issuer's cardholders access near real-time, personalized, relevant credit card account data. The system works with existing digital voice capabilities allowing a card issuer to communicate via SMS Text Messaging, automated outbound voice messaging or other preferred channel.

"NEBA is excited to bring SMS Text Messaging to its card issuing members," said Ted Keith, NEBA's President and CEO. "Cardholders benefit because they can conveniently request account information and receive personalized and near immediate responses. Issuers benefit because they can use it to help control fraud, strengthen their brand, differentiate their services, save money by reducing call center activity, and even add marketing messages that are tailored by cardholder attributes to SMS responses."

NEBA's SMS Text Messaging System, a one- or two-way consumer, event or system triggered system, allows bank credit and debit card issuers to provide up to the minute information when and where their financial institution customers want it. The system allows for easy integration via processor-established contracts with industry leading mobile network operators and seamless implementation with minimal IT resources. Support services include a customer service interface and SMS message customization. SMS Text Messaging capability enables card issuers to communicate with their customers while the fraud reduction-mobile alerts component offers a means of contacting cardholders to confirm fraud in real time. The system targets card issuers looking to differentiate themselves from the competition, attract and retain customers, reduce fraud, lower cost, and attract a higher value consumer segment.