This role forms a critical part of the strategy to further develop DataCash's international multi channel solutions in coordination with MasterCard.

Wendy is a well known and respected figure in the card payments industry where she has gained valuable experience in EMV cardholder present and global multi channel card processing, through appointments at Comms XL, Transaction Network Services, STS and most recently at Servebase. This experience will be put to good use, executing a crucial component of DataCash's global aspirations, to provide merchants and partners with a consistent, leading payments solution across multiple channels.

Ajay Bhalla, President of DataCash, says: "Wendy brings with her a new level of expertise within DataCash. She will have the freedom and responsibility for driving new business both in the UK and globally across all market sectors. She will also work closely with the existing e-commerce sales team to ensure our multi channel offering is communicated clearly to our established client base. Wendy's remit includes a programme of rapid expansion for the Cardholder Present Division."

Wendy says: "DataCash products and services, coupled with the power and breadth of the MasterCard network and brand, brings very exciting opportunities to really develop true multi channel globalisation of the DataCash solution, specifically in the Cardholder Present division, working to address both our customers' and partners' needs. I really look forward to working as part of the DataCash team to help develop an innovative and industry leading Cardholder Present strategy in what is both a challenging yet dynamic market".