Today, the company behind the financial technology innovation StatementRewards and the popular money-saving search engine BillShrink.com, announces its new corporate name Truaxis.
The new Truaxis name reflects the company's expanded service offerings, including its ability to intelligently and securely use transaction data sets to enhance relationships between financial institutions, businesses, merchants and their customers.
"Since launching StatementRewards in October 2010, our platform has evolved to encompass many more personalized services, growing beyond the initial bill analysis," said Schwark Satyavolu, co-founder and CEO of Truaxis. "Through the online bank environment, we help consumers find greater value in their relationships with their financial institutions and their favorite retailers. Truaxis has a unique ability to work with both financial institutions and businesses to deliver a wide range of innovative personalization services through our award-winning StatementRewards platform and other forthcoming breakthrough products."
StatementRewards leverages Truaxis' deep roots in banking and technology to offer rich data-driven personalization services that transform any financial institutions' credit, debit or prepaid cards into a master loyalty card, enhanced with merchant rewards and discounts across multiple banking channels. The platform leverages transactional data to generate personalized and real-time rewards that help banks and merchants build positive relationships with their customers. Integrated social and mobile features complement the offering and drive new customer acquisitions.