BPC signs Russia's First United Bank

Source: BPC Banking Technologies

BPC Banking Technologies, the leading provider of Open System e-payment solutions for the global financial industry, announced that after a competitive bid it was selected to implement a new card management system by First United Bank (Pervobank), Samara region, Russia.

To meet current market demands the Bank was looking for a flexible, scalable, comprehensive solution to manage its card products. In particular Pervobank wished to implement an innovative card strategy including new credit and debit card products. The current outsourcing model lacked the ability to keep pace with the Bank's plans in a timely and cost effective manner. BPC met all Pervobank's requirements with its SmartIssuer solution, one of the range of products within the SmartVista suite.

SmartIssuer will interface to the Bank's Diasoft core banking system and the existing outsourced processing center. The award winning solution will enable Pervobank to efficiently manage the complete customer relationship including statements, invitation letters, online fees, and reports. SmartIssuer is highly configurable so Pervobank can quickly create unique products designed to appeal to various customer demographics. In addition, all customer communications such as events, transaction details, and statements can be sent by a variety of delivery methods including mail, fax, email, and SMS text.

The SmartIssuer implementation is the first step in migrating the Bank's complete card processing from outsourcing to an in-house model. This will deliver direct control over a strategically important line of business as well as reducing TCO, delivering speed to market and providing a sustainable long term platform to support growth in the Bank's card business.

Pervobank is one of the largest banks in the Samara region and is demonstrating sustained growth - the region itself is ranked 5th in the top-30 rating "Best Regions for Investment-2011" published by Forbes Magazine.

"The cardholder relationship is key to the competitiveness of financial institutions. With SmartIssuer, Pervobank now has the resources available to significantly enhance the cardholder experience and to deliver new products quickly and seamlessly. We are pleased to be playing a part in the future growth of Pervobank's card business", said Vasily Grigoriev, CEO, BPC Banking Technologies. 

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