Cartera Commerce, the leading provider of card-linked marketing solutions, and Barclaycard US, the payments business of Barclays in the United States, today announced a strategic partnership to reward more than three million Barclaycard customers for their shopping purchases.
Barclaycard is launching "Barclaycard RewardsBoost," a new shopping platform for select co-branded card programs including Barnes & Noble, Carnival Cruise Lines, L.L.Bean, NFL and Travelocity -- leveraging Cartera's award-winning loyalty shopping platform and large multi-channel merchant network.
The new program will allow these cardholders to earn discounts, rewards, miles and cash back for purchases at participating in-store, local and online retailers. For example, if a cardholder typically earns one point for one dollar spent on their card, at many participating merchants they will now earn from two to 10 points. The rewards are automatically earned and credited.
"We're thrilled to be able to make our payment programs even richer and more rewarding with Barclaycard RewardsBoost," said Eric Crozier who oversees loyalty and new products for Barclaycard US. "Cartera was the ideal partner to deliver this program with its robust platform and a large and varied merchant network -- a rich combination of in-store and online merchants that match the lifestyle of our customers."
"The pressure for card issuers to deliver more value to their customers has never been greater. We're delighted to partner with Barclaycard to help proactively meet this challenge by making it easy for Barclaycard customers to earn rewards faster with card-linked offers," commented Tom Beecher, President and CEO of Cartera Commerce. "When Barclaycard customers realize they can now earn merchandise or a dream trip faster than before by shopping with participating merchants, their loyalty credit card moves to top of wallet."