Cardlytics and ActivePath push bank statements-by-e-mail as retailer discount channel

Source: Cardlytics

Cardlytics, the pioneer of transaction-driven marketing™ for banks, and ActivePath™, developer of unique, 2Way Email Banking Systems that enable banking customers to securely communicate and conduct alert-driven financial transactions within email and messages, today announced a joint marketing agreement that will enable retailers to embed offers into eStatements for banking customers to receive, view and transact within email.

ActivePath's breakthrough email banking technology redefines the way financial institutions communicate with their customers. ActivePath enables banks and card services companies to overcome the limitations of today's email systems, allowing them to capitalize on the huge untapped potential of email as a communications, sales and marketing channel. By creating a secure email channel for bi-directional communication with customers, ActivePath's solution simplifies and personalizes the digital banking experience.

Cardlytics' transaction marketing platform uniquely gives retailers a way to present relevant offers to targeted consumers - directly in their bank statement - where they are most likely to be noticed and acted upon. Retailers can quickly and easily adjust the placement of offers to maximize their results, providing a far higher level of efficiency than has previously been available with any other marketing vehicle.

With this partnership, banking customers can receive enhanced offer-carrying eStatements directly into their inbox to be viewed and transacted from within in the email message at their convenience without the need to log on to the bank's website or download the statement. Additionally, this partnership will provide banks and retailers with the ability to utilize transaction-based marketing in the eStatement, a win-win solution that can help increase transaction volume, enhance customer relationships and generate new revenue.

"We are very pleased to enter into this marketing agreement with Cardlytics," said Renan Levy, CEO of ActivePath. "By coupling our secure email banking system with Cardlytics' transaction-driven marketing, banks have another communication channel available for retail offers. As a result, banks enhance the customer experience and improve the effectiveness of marketing offers to help increase the bottom line."

Jim Bruene, editor and founder, Online Banking Report, Netbanker and The Finovate Group said, "Rewards are a powerful way to engage bank customers, but consumers want multiple ways to receive their offers. One approach, as proven by Groupon and others, is to take the offers TO the end user, through email. The bottom line is that giving customers the ability to get their statement, see the offer, and activate it all from their email inbox, will further enhance the user experience and increase usage."

"Cardlytics' provides financial institutions with a proven way to monetize their digital banking platforms while simultaneously enhancing customer relationships by providing secure, targeted, relevant offers that help consumers save money on purchases that they choose to make every day," said Scott Grimes, CEO of Cardlytics. "Through our partnership with ActivePath, financial institutions can further that capability by now providing offers through secure email. We are excited about the opportunities this partnership will bring to banks and their customers, and we look forward to working together to drive retail advertisers' purchase activity through another communication channel."

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 11 August, 2011, 11:45Be the first to give this comment the thumbs up 0 likes

Receiving a statement as an email attachment, entering a password, opening it, then having to telephone the Call Center to report discrepancies - these are but a few areas of friction that make me (and many others I daresay) prefer paper statements. While the article doesn't say so explicitly, it appears that ActivePath's 2Way Email avoids attachments, provides the statement in the body of the email and allows complaints by simply replying to the email. If so, it could prove disruptive, ween a lot of customers away from paper statements and bolster the adoption of e-statements. Props to ActivePath.