App55 and WorldPay team on white label payment-by-password for mobile

Source: App55

The new solution from App55 will allow retailers to use WorldPay to add a quick and seamless online checkout capability.

The white labelled solution provides retailers with the ability to offer a payment-by-password function, allowing their customers to make a purchase using any device, including mobile.

Online application provider App55 today announced their new venture with WorldPay, a global leader in payment processing, to offer retailers their Card Hub platform. Retailers around the globe can now offer their customers secure credit card purchases in-app and from any web-enabled device using just a password.

M-commerce continues to establish itself as a major source of online revenue. By the end of 2012, Gartner predicts that 12% of all e-commerce transactions will be mobile. However, for businesses to gain maximum benefit the purchasing experience must be quick and intuitive for consumers across all channels to avoid high drop-out rates.

The flexibility of App55's Card Hub lets retailers include payment-by-password from within their brand for current online business as well mobile and social commerce.

"Businesses are looking to optimise online sales and exploit the possibilities emerging with the growth of m-commerce. Now they have a pay-by-password and mobile checkout capability supported by WorldPay who have real strength in depth and are leading the way in mobile payments", commented Richard Beaton, CEO of App55.

Gabriel Hopkins, Head of eCommerce Products at WorldPay added: "There is no doubt that m-commerce is a key growth area. It is vital for retailers to keep pace with demand by introducing new and innovative payment mechanisms in line with customer expectations. The new solution will offer simple and convenient payments, which could prove instrumental in driving future revenues."

This new service is available now. 

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