EFront, a leading software provider of financial solutions, is pleased to announce the appointment of Vineet Singh as Product Manager, North America.
Vineet will ensure eFront's solutions meet customer needs and business requirements in the alternative asset marketplace throughout the US and Canada. FrontInvest Alternatives, eFront's flagship solution, is a global frontrunner in alternative asset management platforms.
This appointment is part of eFront's strategy to strongly increase the company's footprint across North America. Based in the New York office, Vineet Singh will be responsible for translating customer needs and business requirements into innovative solutions. He will be responsible for developing product roadmaps, taking into consideration business, customer care, usability and technical issues. Vineet will report to Eric Bernstein, COO of eFront in North America.
Vineet Singh joins eFront from Brookfield Asset Management, where he spent three years as Senior Auditor and three years as Manager of Funds Projects, responsible for planning, implementing and delivering new front-end and database solutions to support the company's private equity and structured lending operations. Prior to joining Brookfield Asset Management, Vineet held positions at CIBC as Audit Manager in the areas of capital markets, wealth management and corporate lending. Vineet, a CFA (Chartered Financial Analyst), brings an extensive background in implementing financial solutions to meet the complex requirements of private equity businesses.
"We are excited to have Vineet join our team," said Eric Bernstein, COO of eFront in North America. "His passion for understanding and identifying new customer needs will be invaluable as we continue to expand our product line and our customer base in North America. Vineet brings an exceptional level of experience to his new role, including advanced knowledge of the alternative asset market and eFront products."