The API is specially designed to help developers, partners and tech-savvy investors create highly-customized trading platforms and "Apps," opening up a whole new avenue to deliver greater choice for the firm's more than 250,000 clients.

"Our API offers a completely new channel for extending our core business by fostering innovation across our customer and partner base; it opens up nearly unlimited possibilities for providing new and customized trading experiences at TradeKing," said Tom Desmond, Chief Growth Officer for TradeKing, "It's all part of ushering in a new era that puts clients in the driver's seat to create and take advantage of interfaces and apps that let them trade the way they want."

Dan Raju, TradeKing's CIO, adds, "We believe our secure, REST-based API is unique in our industry for its design, breadth and simplicity. We took special care to make available all required resources and content to facilitate adoption."

Who Can Use the TradeKing API?

Individual developers, traders and business partners can use the API to develop new apps and mashups or to connect their existing custom platforms to TradeKing while leveraging TradeKing's signature low fees and award-winning service. This developer and partner eco-system will provide extensive new opportunities in the marketplace for individual investors to execute their trading strategies.

TradeKing recently completed its API Beta Program in which more than 100 developers and multiple businesses participated in and contributed to the launch of the TradeKing API.