China Everbright Bank is implementing TRIAD and related business strategies in an effort to identify good prospects for cross-selling and improve responsiveness to cardholders, thereby increasing customer satisfaction.

FICO TRIAD Customer Manager enables users to design and implement credit decision and customer treatment strategies to improve portfolio performance by increasing revenue and reducing delinquencies. It is the number one credit account management system in the world, with 65 percent of the world's credit cards managed using FICO adaptive control systems. The Beijing-based bank reviewed the competitive offerings available and concluded that FICO's solution was better able to deliver improved risk management and profitability.

"FICO demonstrated exceptional expertise in account management, depth of knowledge in the bank card space and understood our needs better than other organizations," said Yang Hua, Credit Card Center Project Manager for China Everbright Bank. "As we seek to increase customer satisfaction with more targeted offers, smarter lending decisions and timely customer responses, we felt safe going with the leading solution in the category."

Launched in 1992, China Everbright Bank has operations in 45 mainland cities as well as a representative office in Hong Kong. China Everbright Bank has grown to its position as one of the top 10 banks in China. The bank had issued 8.58 million credit cards by the end of 2010, with 34 percent growth rate compared with 2009.

Though FICO has previously worked with the bank on risk management projects, the TRIAD projects marks FICO's first engagement with the bank's credit card operation.

"As the pace of credit card growth moderates in China from the boom of the past decade, lenders are now focused on how to manage their card portfolios for maximum profitability, quality and customer loyalty," said Cliff Wu, president of FICO Greater China. "This marks three of China's top banks who have signed on for FICO® TRIAD® Customer Manager, and we expect further momentum."

Typical client results with FICO TRIAD Customer Manager include up to a 30 percent increase in revenues, up to a 25 percent decrease in delinquencies and up to a 25 percent increase in interest income.