Lloyds signs with Aprimo for marketing sotware

Source: Aprimo

Aprimo, a leading global provider of marketing software and services, is excited to announce the addition of Lloyds Banking Group to its portfolio of financial services clients.

"Following a comprehensive review of leading suppliers Lloyds Banking Group chose Aprimo Marketing Studio for its capability to support the requirements for a group-wide delivery of marketing activities in both an efficient and a compliant way." Joe Clift, Customer & Brand Marketing Director, Lloyds Banking Group.

Aprimo's integrated solution is proven to improve and optimise marketing operational performance, and customers who use Aprimo Marketing Studio have reported:

• standardised marketing processes which have led to significant improvements in the accuracy of marketing collateral and hence ensuring compliance with FSA regulations,
• a 30% reduction in the number of rejected marketing documents due to inaccuracies,
• time savings of up to 80% when reviewing and approving marketing material,
• cost reductions in the thousands of pounds with respect to the storage and retrieval of marketing assets,
• as well as a reduced time to market and increased marketing effectiveness, yielding an increase in sales and profits.

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