TradingScreen, the premier provider of multi-broker and multi-asset class execution management systems (EMS) to the Buy Side, today announced the appointment of David Zweifler as Head of Marketing Communications. David reports to Charles Garcia, Head of Global Marketing for Traditional Asset Managers, and is located in TradingScreen's New York headquarters.
David has more than a decade of experience in senior-level marketing roles. Prior to joining TradingScreen, David ran a strategy group at Burson-Marsteller, a global communications firm, and worked in-house as Director of Marketing for Linedata Services, a global solutions provider to the investment management and credit industries.
Before entering marketing, David was on the other side of the microphone, covering financial institutions and regulation as a reporter for Bloomberg. David's work appeared in the company's screen, radio, television, and online editions, and was republished in international publications such as American Banker and The International Herald Tribune. David built a foundation in financial writing while working as an equity research analyst covering banks for Bear Stearns.
"The dream job for any marketer is to represent an innovative solution that has the potential to reset expectations and redefine markets. I am very excited that I have found that at TradingScreen, along with a team of smart, dedicated professionals who offer some of the most exciting thinking in the financial technology space today," said David Zweifler. "David is a timely, strategic hire for TradingScreen, as the company accelerates its growth into new markets and geographies," said Charles Garcia. "There are several major developments taking place at TradingScreen right now, and David is the right person to make them relevant and exciting to a busy global audience."