Ubiquiem today announce enhancements to its Tornado Unified Channel Solution, complementing the existing Internet and Mobile acquisition and servicing capabilities.
The Tornado Product Information Manager (PIM) is a cataloguing tool that enables bank staff to define a financial product's characteristics. Particular focus is placed on storing or referencing marketing and sales sources - such as promotional features and offers, images, documents and videos, and sales messaging to display within Internet sites or mobile apps during origination. The PIM can manage complex decisioning rules, such as eligibility. The PIM can also source essential financial data - such as rates or term conditions - from multiple back office systems, or other product catalogues. Families of products can be defined using this product data. Like all Tornado modules, user experience is a key consideration and the tool offers an intuitive, graphical representation of the entire product portfolio.
Tornado's Internet Banking features have been extended to recognise tablet devices, allowing banks to offer an optimised tablet experience by exploiting the unique navigation controls and orientation settings for each device's specific form-factor. The solution supports popular tablets including the Apple iPad, Samsung Galaxy and Motorola Xoom.
Marc Vernet, Ubiquiem's Chief Product Officer commented: "People use tablets in a very different way to both personal computers and mobile phones, so it makes sense to offer a relevant banking experience to this growing segment. But consequently, banks are caught in a dilemma of either developing native tablet applications or tweaking existing websites to be more 'tablet-friendly'. The first option takes time and money and is frankly complex due to the differing and evolving tablet technologies. While the latter is certainly easier, as a user I want a much richer experience than this promises - I certainly don't want to worry about how to best orientate the device or need to 'pinch to zoom' the mobile browser to see what I need to."
Tornado now covers a 'Define, Sell & Service' life-cycle across an extensive range of devices and browsers.