AisleBuyer debuts card capture technology
14 April 2011 | 2903 views | 0
AisleBuyer LLC, the innovator of mobile self-checkout and mobile commerce solutions, announced today that it has added card capture technology to its roster of mobile retail solutions. With this new capability, retailers are able reduce barriers to sales and improve the in-store shopping experience for customers.
As smartphones are increasingly used for shopping, retailers continue to search for the best ways to incorporate a mobile strategy to attract and retain customers. By eliminating all hardware from the equation, AisleBuyer's software-based technology, which uses a smartphone camera to scan a picture of a credit card, allows anyone to accept or make mobile payments. Card capture renders expensive hardware obsolete, making this a practical and immediate payment option for small businesses and local merchants.
Once a card has been scanned, computer vision technology extracts the information and pulls it into a secure form, which allows consumers to immediately use that card as a payment method for an in-store or online purchase.Card holders can also scan a card and send payments via email or SMS.
"Card capture is a natural extension of our mobile self-checkout strategy," said Dan Preston, CTO of AisleBuyer. "By enabling payments through computer vision technology, retailers have an easier way for customers to pay, thus increasing customer satisfaction with the shopping experience."
The ability to scan a credit card augments AisleBuyer's existing mobile self-checkout technology, which allows customers at partner retail stores to scan a barcode, read product information and customer reviews and check out securely from a mobile device. By offering card capture, customers now have a safer way to securely add a payment option to their personal accounts, reducing the possibility of fraud.
"The applications for card capture technology are vast, and just another part of how retailers can personalize and improve the customer experience," said Andrew Paradise, CEO of AisleBuyer. "By cutting out this payment barrier, retailers are more likely to close a sale and customers are able to easily conduct a transaction, making this a valuable technology to both parties."