T8 Webware, a financial Web strategy and personalized services firm, announced new mobile capabilities and expanded features for its personalized payment card product, Cre8 My Card, at the ICBA National Convention and Techworld.
The enhancements further enable community financial institutions to broaden revenue channels with services that customers and members desire.
Cre8 My Card is an intuitive application that equips banks and credit unions with personalized payment card development capabilities. Now available via an Apple iPad application, bankers can expand the reach of their marketing and increase revenue opportunities from any location. Financial institutions can target local consumers and instantly issue cards with meaningful photo images via the second-generation iPad's built in camera, or a camera attachment. The added mobility grants the ability to take pictures and develop cards on scene at sporting events, school functions and community festivities - relatively any milestone that a customer or member would want to remember. It also enables banks and credit unions to create photo identification for cards at any convenient location.
Cre8 My Card allows users to personalize their cards using images from personal computers, a financial institution's pre-determined stock photo gallery and even social networking and photo-sharing sites. Mashable.com reports Facebook as the largest photo sharing platform, making it a crucial tool for financial institutions to leverage.
As an additional way to offer support, institutions can partner with schools or other local organizations to use Cre8 My Card technology for developing customized payment cards as part of a larger marketing strategy. For example, banks and credit unions can have a school's logo or mascot available for uploading, charge for the school spirited cards and, in return, donate a portion of those funds back to the school. This provides unique fundraising opportunities while keeping the sponsoring institution's card top of wallet.
"Cre8 My Card opens up new card revenue opportunities that financial institutions are clamoring to find," explained Wade Arnold, CEO of T8 Webware. "Banks and creditt unions cannot start charging fees for services that were historically free, but new, innovative offerings like Cre8 My Card are eagerly accepted by consumers."