Zong expands connectivity options for m-payments

Source: Zong

Today Zong announced an expansion of its platform, enabling mobile payments to more application platforms and remote devices. Previously available for HTML and on Android, developers can now integrate Zong's simple mobile payments service in nearly any environment, including Flash, Unity, Interactive TV, gaming consoles, and the mobile web.

To integrate Zong mobile payments into most any front-end technology, the developer only needs to collect the mobile number from the user. Zong verifies the phone number with a text message to the handset and completes the billing transaction on the consumer's mobile phone bill or prepaid mobile account.

Zong also announced that its 1-touch in-app payment system on Android — the only one of its kind — is now also available on Android 3.0 Honeycomb tablets. The 1-touch payment service creates a seamless experience for users who can now make a purchase within an application with just one tap; no registration or login is required. The Zong platform automatically verifies the user, bills their mobile phone account and returns them to their application or game without delay. This payment option is perfectly suited for tablets that lack a physical keyboard, which makes it difficult and time-consuming to fill in the usual necessary purchase forms with identifiers and payment information.

As the tablet market explodes — according to Forrester, more than 50 million people will own a tablet by 2012 and 80 million users by 2015 — Zong will help facilitate rapid growth of tablet-based ecommerce with its 1-touch payment system, the simplest available for tablets today.

"Mobile payments are gaining traction on all platforms and devices because the convenience is unrivaled," said David Marcus, CEO of Zong. "Zong's new platform enables merchants and developers to integrate mobile payment in virtually any environment, be it on a PC, a mobile phone, a tablet or a television."

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