AmInvestment Bank Berhad beta tests IPC Unigy platform

Source: IPC

IPC Systems, Inc., a leading provider of trading communications solutions to the world's top financial services firms and global enterprises, today announced that AmInvestment Bank Berhad has agreed to trial IPC's new game-changing trading communication system, Unigy™.

Unigy was launched globally in March 2011 and offers trading firms of all sizes the opportunity to transform trading workflow and collaboration through a single, unified platform for communications and applications.

AmInvestment Bank Berhad will be testing the Unigy platform on its trading floor in Kuala Lumpur, Malaysia. As part of the initial Beta, the company will also be implementing two of the new Unigy-enabled devices and applications which were recently launched: the first, IQ/MAX Edge, a new turret/dealerboard which offers much of the key functionality of an IQ/MAX turret, in a compact package; and IQ/MAX Sync, an application that facilitates "software control" of the turret to manage calls, speakers and directories directly from the trader's PC. AmInvestment Bank Berhad will be replacing both of its existing legacy backroom systems, IPC's Tradenet MX and Alliance, with a single Unigy backroom.

As a customer of IPC for over 10 years, AmInvestment Bank Group has a strong reputation within the Asian financial markets for its innovation and forward-thinking strategic focus. The company has led the market with many firsts, receiving awards and accolades which further cement its position as one of Malaysia's leading investment banking groups. Recent awards include Best Equity House (from both Alpha Southeast Asia Best Financial Institution Awards 2010 and FinanceAsia Country Awards for Achievement 2010), Best Domestic Bond House in Malaysia (The Asset Triple A Country Awards 2010), Asset Management Company of the Year in Malaysia (The Asset Triple A Investment Awards 2010) and "Most Outstanding Islamic Investment Banking" (KLIFF Islamic Finance Awards 2010). This spirit of innovation is the driving force behind its agreement to implement IPC's Unigy solution.

"We have held discussions with IPC in recent months about the Unigy roll out and we are extremely excited to be trialing such a progressive trading communications solution," said John Tan, Director/Head of Equity Markets, AmInvestment Bank Berhad. "Our previous experience with IPC has proven to us that the company really understands the changing needs of the financial services industry. As our global clients face ever more diversified needs, we will continue to embrace the creative solutions required to meet them. Unigy promises increased productivity and collaboration, lower TCO and higher ROI, as well as a centralised management system so we are truly excited to experience the positive impact it will have on our trading floor," added Mr. Tan.

"We are delighted to have the support of AmInvestment Bank Berhad as a key partner in Beta testing Unigy Our latest innovation, the Unigy platform, gives our customers in Asia and around the globe more integration between off-floor and on-floor trading processes," said Michael Speranza, senior vice president, Marketing & Product Management, IPC Systems. "Unigy's integrated platform for communications and applications gives firms the capability to use out-of-the-box apps to speed trader workflow, or develop their own applications using Unigy's Blue Wave Application Development Platform. The platform also allows the off-floor staff to access communications used by traders so that they can instantly bring together the appropriate team members on a call."

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