BTS Signs an Agreement worth more than SEK 5.5 million with Leading North American Financial Institution


Stockholm, Sweden and New York, NY - This agreement follows successful completion of the customization and pilot phases announced last year. The initial roll-out phase of the agreement targeted toward the company's middle management is valued at approximately SEK 5.5 million.

"We are proud that one of the world's leading financial institutions has decided to further invest with BTS in the development of its leaders," says Henrik Ekelund, President and CEO of BTS Group AB. "this initiative represents a well thought out and innovative learning path that leverages a blended mix of solutions e.g. connected and virtual solutions that are intend not only to build leadership but also drive business results".

The objective of the initiative is to develop the company's 1,200 mid and first-level leaders. The main focus of the project is to expand their understanding and skills related to leadership effectiveness, and the role leadership plays in impacting the company's performance and results. This agreement covers the program rolled out to 500 mid-level leaders commencing in early 2011. The client expects to commence the development of 700 frontline leaders commencing during the second half of 2011, where it will cover all regions of the company's North American business.

This highly innovative and carefully conceived program spans two to four months per leader and provides a wide range of components, including initial assessments, online communities, online coursework, and highly engaging classroom based engage maps and scenario simulations. The program also incorporates The BTS Advantage Way(TM) process.