Social media in finance is strengthening - Cognito

Source: Cognito

Cognito, the specialist PR and marketing agency for the financial sector, announced that it is joining Finextra and Thomson Reuters to host Social Media Days, a series of events to examine the growing use of social media in financial services.

The events will highlight specific ways in which forward thinking financial organizations are increasing their use of social media tools for marketing, customer relationships and internal collaboration.

The first event takes place at Thomson Reuters offices in Canary Wharf, London on 7 April 2011 with a subsequent event in New York on 18 May 2011. Each session will explore the following:

  • The B2B environment, hearing the banks experiences, future plans and measuring ROI
  • Regulation and compliance issues and what the regulators say
  • Retail bank perspective and whether the customer is always right
  • Using social media for internal collaboration
  • Where we see social media in 2016

The events will serve the growing appetite for knowledge and advice on social media in finance and how to incorporate it into PR and marketing activity.

“The overwhelming attendance and interest generated from the social media event at Sibos confirmed that the financial sector clearly now has social media on its agenda. We have now integrated social media features into the core functionality of our service Cognito Analytics,” says Tom Coombes, Cognito’s founder and CEO.

Cognito Analytics enables financial firms to track and monitor their media profile and compare themselves against competitors. It now also gives firms a social media platform, tailored for their market.

“Following the success of the social media webcast we produced at Sibos in 2010, we are delighted that Cognito is one of our Social Media Days sponsors. It is excellent news that we can continue to work with them on our global event programme” Elizabeth Lumley, Special projects editor.

Speaker slots are still available at both social media days for market participants and registration is open for those wanting to reserve their place at


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