Ascentric revamps Web site

Source: Ascentric

Independent wrap Ascentric today announces the re-launch of its website

The new site, which reflects the continuing development of the Ascentric brand and proposition, combines a vibrant look and feel together with an enhanced content and menu structure. The tabular format creates clear customer journeys and ensures that viewers can access content within just two to three clicks of the mouse.

For the first time the site contains a customer section reflecting the growing need for platforms to support advisers in communicating the features, benefits and risks of the technology they are using. An online demo will be added shortly providing customers with an overview of the platform and how they will be able to use it together with their adviser. This section provides a good basis on which the client can judge for themselves whether the platform will be suitable for their needs.

There are now two adviser sections: the Resource Centre provides users with access to Ascentric literature and policies as well as information relating to third party products and services; the Adviser section is aimed at those advisers that are researching the platform market and are looking for detail about the Ascentric proposition.

Jasper de Zoeten, partner at Prosperity IFAs & Stockbroker commented, "Ascentric's new website is well structured so we can find the information we need quickly and easily. One enhancement we are particularly pleased with is the inclusion of a client section. We are finding that more and more of our clients and prospects are undertaking their own background research into the platform so this really helps them and therefore us."

Sales & Marketing Director Richard Goodall added, "We're delighted with the new website. The richer content and improved navigation makes the website much easier to use and should be a great resource not only for Financial Advisers but also for their clients and the media."

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