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Jack Henry forms alliance with BankMarketingCenter

17 February 2011  |  2203 views  |  0 Source: Jack Henry & Associates

Jack Henry & Associates (Nasdaq:JKHY), a leading provider of computer systems and electronic payment solutions primarily for financial services organizations, today announced that its Jack Henry Banking division has established a strategic alliance with BankMarketingCenter.com.

Jack Henry Banking now re-markets the turnkey, subscription-based marketing service provided by BankMarketingCenter.com to banks automated by its core banking platforms. BankMarketingCenter.com is a cost-effective, user-friendly, Web-based solution that enables bankers to create print ads, direct mail and e-mail campaigns, statement stuffers, product and service brochures, posters, flyers, newsletters, digital signage solutions, and more. Bankers can customize each promotional piece in minutes with access to more than two million stock photos and they can incorporate bank-specific logos, text and slogans, photos, branch locations, and rates. An administrative queue automates each bank's internal approval process and a database utility can maintain all publications used for advertising with the ability to submit ads electronically. Promotional pieces can be printed instantly or e-mailed to jhaDirect, Jack Henry & Associates' forms and supplies division, for printing, mailing, and warehousing.

BankMarketingCenter.com also provides a digital sign solution that enables bankers to create ads or videos for lobby TVs and monitors and program them to automatically run on designated dates and times.

According to Debbie Wood, general manager of Marketing and Strategic Initiatives for Jack Henry & Associates, "Banks need effective marketing to aggressively and successfully compete in today's business environment. But many banks simply don't have the creative resources or budgets to generate the high-quality promotional pieces and campaigns they want and need. Banks are continually scrutinizing their operating budgets and looking for ways to reduce expenses and we receive regular requests from our clients for cost-effective marketing support. BankMarketingCenter.com is a proven service we can jointly provide at a fraction of what banks would pay traditional agencies for comparable marketing materials and support."

Arkansas-based M&P Communnity Bancshares, the holding company for Merchants and Planters Bank, is a long-time Jack Henry Banking core client that has used BankMarketingCenter.com for approximately five years. According to Sheridan Chadwell, M&P Community Bancshares' marketing officer, "In a matter of days we were generating fully customized print ads for our various markets. The setup was very quick and very easy, and we have used BankMarketingCenter.com to generate hundreds of creative, eye-catching promotional pieces including newspaper ads, direct mail pieces, and statement stuffers. The convenience of designing our own marketing materials internally and not having to pay ad agency rates for them is extremely beneficial for our bank and our budget, and our promotions get us noticed and generate measurable results. I would highly recommend BankMarketingCenter.com to any bank."

Neal Reynolds, president of The Ad Shop and developer of BankMarketingCenter.com, said, "We are excited about the opportunity to partner with Jack Henry & Associates and to support its diverse bank clients with our innovative, point-and-click, extremely cost-effective marketing platform. We offer thousands of pieces that promote virtually every financial product and service and we continually add to our extensive library. We designed our technology and our offering so that banks of all sizes can afford the promotions they need to heighten market awareness about their products and services, enhance their competitive positioning, and ultimately improve their bottom lines."

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