Online Resources Corporation (Nasdaq:ORCC), a leading provider of online financial services, and CUsource, LLC, a Montana-based credit union service organization, today announced they have signed a reseller agreement for Internet banking and bill payment services.
The new agreement provides CUsource's more than 20 credit unions access to Online Resources' full suite, including personal financial management, mobile banking, expedited payments, consumer marketing and call center services. This year, 11 credit unions representing more than 120,000 members will convert to Online Resources' platform.
"CUsource is keenly aware of issues and trends affecting our clients' ability to remain competitive and profitable in an ever-changing financial services marketplace," said Shirley Bailey, President/CEO of CUsource. "After an intensive research and vetting process, Online Resources' products and their team of professionals consistently rose to our top pick."
Members of CUsource's cooperatives can take advantage of Online Resources' recently enhanced Internet banking and bill payment application, which was redesigned with highly adaptive, intuitive navigation and seamless premium payments services. The service was created with usability, visual design and information architecture specialists, and was consumer tested to meet the needs of any level of online banker, from the novice statement viewer to the small business user to the experienced power payer.
"Online Resources is able to provide each of our cooperatives with a member-focused online financial experience that is easy to manage on the back side," reported Brandi Holefelder, Software Services Manager with CUsource. "Our credit unions will be able to offer targeted marketing at an affordable price with Online Resources."
Online Resources' service also enables credit unions to leverage member-specific data through marketing tools that maximize awareness and education, boost online member service power and drive adoption and up-sell opportunities. Driven by consumer usage pattern intelligence, the service incorporates contextual messaging throughout the interface, such as help links and advertisements that are timely and relevant to the member.
"We are very pleased to support CUsource's mission to provide their cooperatives high-quality, innovative solutions, backed by outstanding support," said Ronald J. Bergamesca, executive vice president of Banking Services for Online Resources. "We believe our solution is ideal for credit unions looking to maximize the value of their online channel and maintain a competitive edge."