The new mobile terminals will make a major difference for companies that carry out extensive sales in the field. Ingenico announced its first project with Philip Morris Sabanci in Turkey with the iPA280, which combines stock follow-up and payment in one device.

A special evening event took place in Istanbul end January with more than 150 attendants including banking and wholesale representatives. Ingenico presented two new solutions: the iPA280, which is a POS on one side and a hand-held terminal on the other side, combining stock follow-up and payment in one device, and the iWL series, with the world's smallest and longest battery time for a mobile terminal. The benefits of the project regarding stock follow-up and payment were also explained to the attendants.

The introduction of this new generation of mobile terminals in Turkey illustrates our leading and innovative approach. Mobile products are gaining more importance in payment systems every day." said Ingenico Turkey and Middle East Managing Director, Alpay Sidal, during the opening speech. "Many companies now prefer to offer doorstep payment to reach their customers easily. Ingenico's new mobile products, apart from meeting the requirements and expectations of the market, enable different applications that will make a competitive difference thanks to their technological infrastructure. With our new products, this is a major evolution in the field."

Operational benefits of the project carried out for the first time for Philip Morris Sabanci were also explained to the attendants during the event. The company has started to use Ingenico's iPA280 solution to increase business efficiency in field operations. With this project, a first in Turkey, Philip Morris Sabanci will run stock management and operational follow-up with a single device.

Philip Morris Sabancı Director Finance, Information Systems and Administration Taner Kerman stated that they are proud to accomplish a first in Turkey by merging the technological innovation vision of Philip Morris Sabancı and Ingenico's pioneering nature in the POS systems. After expressing that this co-operation has taken them one step closer to their goal of "paperless accounting" and having put into place the required platform for this goal, Kerman said: "PMSA is already seeing the many benefits of this POS technology. The device provides fast and high quality service, saves workload and time. Our sales force has not to deal with administrative formalities anymore and can focus on its own business which increases the efficiency of business processes. The device provides the opportunity of inventory and other operational monitoring. "