Source: Standard Life
Standard Life is to ramp up support for advisers using its' Adviserzone platform in 2011, with the creation of five Regional Technology Consultant roles.
These new roles will focus on supporting advisers to help them maximise the benefits online services can deliver to their businesses. In the run up to RDR, advisers are increasingly looking to technology in order to help reduce costs, de-risk their business and maximise revenue.
Based across the five Standard Life regional business centres1, each consultant will help deliver training and support services to advisers in a number of ways. Standard Life is creating technology rooms within each business centre and consultants will provide face to face and remote support to advisers to demonstrate how the use of technology can help build business value.
Ross Dunlop, Head of E-Business commented: "The challenge many advisers face when using multiple platforms is understanding and learning the functionality and benefit that the online services on these platforms can deliver. When we talk to advisers about our online services we regularly receive feedback that advisers are not aware of some of our Adviserzone services and how these services can deliver benefits for their business.
"The role of the Regional Technology Consultants will be to work mainly with Paraplanners and Administrators to help raise their awareness and train them so they can maximise the benefits that online services can deliver."
Standard Life worked extensively with a wide range of advisers to understand their technology requirements, ensuring that advisers needs shaped the development of its technology capability. This feedback is helping drive the large programme of investment in technology in 2011, including the launch of the new Adviserzone 2, followed by new online services throughout the rest of the year.