Cardlytics, the pioneer of transaction marketing in banking, announced today the appointment of David Perdue to its board of directors.
Former chairman of the board and chief executive officer of Dollar General Corporation, Perdue currently serves as a director of Jo-Ann Stores, Alliant Energy Corp. and Liquidity Services Inc. Prior to joining Dollar General in 2003, Perdue served as chairman and chief executive officer of Pillowtex Corp., a producer of home textiles; as president and CEO of Reebok Brand; and as senior vice president of Haggar, Inc. He gained international retail industry expertise working with Sara Lee Corp. as senior vice president of operations, based in Hong Kong.
In Cardlytics, Perdue joins the board of a fast growing company that is redefining how retailers market to consumers. Retailers are leveraging Cardlytics' transaction marketing platform for its precise targeting capabilities; the presentation of highly relevant offers to customers within their trusted and secure bank statements (previously not accessible by marketers); and the precise performance tracking of campaigns. Cardlytics enables tens of millions of consumers to receive offers from hundreds of retailers nationwide.
"With his deep understanding of the retail business, David brings the experience and leadership we need as we deepen our relationships with leading retailers and expand into new markets and channels," said Scott Grimes, Cardlytics CEO. "David joins Cardlytics at an exciting time, as we have achieved significant levels of adoption within the banking and retail industries, and have established ourselves as the frontrunner in delivering transaction marketing capabilities to the marketplace."