Boku, the global leader in mobile payments, announced today that it has launched a direct mobile payment connection trial with AT&T*, offering customers a direct carrier-billing solution for online goods and services using their existing wireless service account.
AT&T's wireless customers can now pay for virtual goods and online content from participating merchants using the BOKU mobile payments service. From their wireless handset, customers can make online purchases by entering their mobile number and charging directly to their existing AT&T wireless service account.
A direct connection between AT&T and BOKU provides a value-add service to online consumers and merchants, including a secure payment mechanism that is both convenient and easy to use. The connection also enables two-step authorization and capture, transaction processing and the ability to pass refunds back to the customer's account.
"We're thrilled to collaborate with AT&T on a mobile payments solution for their wireless customers," said Mark Britto, CEO of BOKU. "Combined with AT&T's commitment to provide a premier customer experience, we're pleased to bring world class merchants and bank-grade technology to AT&T's wireless customers."
BOKU markets their mobile payment service to online merchants and publishers on a global scale. The BOKU service enables merchants and publishers to drive incremental revenue by offering carrier billing as a payment option to their customers. BOKU is connected to over 220 mobile operators in more than 60 countries, and provides access to 2 billion potential customers who can pay by mobile. The process for making a payment is simple and convenient - users simply click BOKU to purchase and then 1. Enter their mobile number, 2. Receive a text message to confirm, and 3. Reply with the letter "y."
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.