Dovetail, the provider of next generation payment services hubs, today announces that it has appointed Trevor LaFleche as Global Marketing Manager located in London.
Trevor will be responsible for Dovetail's worldwide marketing, branding and product positioning.
LaFleche most recently worked for IDC Financial Insights as a Senior Research Analyst covering Wholesale Banking and Payments and has an extensive background in the payments industry having worked for several large financial software vendors as well as the payments network SWIFT. He will focus on growing the Dovetail brand on the foundations of the significant customer successes Dovetail has had recently which include global players such as Deutsche Bank and JPMorgan Chase. "Having followed the Payments market for over 15 years it was a rare opportunity to join a company that has delivered so excellently on its' promises to customers." says LaFleche. "Dovetail has an unrivalled track record in delivering a broad range of payments capabilities on its proven payment services hub. It has the potential to bring enormous benefits to many more leading banks."
As Global Marketing Manager at Dovetail, Trevor will manage all of Dovetail's marketing activities working closely with Dovetail's sales teams and worldwide partners to broaden the understanding and market acceptance of the Dovetail proposition.
Paul Morris, Senior Vice President of Global Sales and Marketing, welcomes LaFleche to Dovetail. "Trevor's outstanding track record in market analysis, brand communication and strategic marketing has seen him play a key role in the development of some of the key financial services software markets. He is the ideal candidate to lead the marketing of Dovetail's global brands whilst offering a first rate service to our partners around the world. I am delighted that he is joining us."