As recession, competitive pricing, and big-box retail channels drive prepaid adoption, Mi-Pay is extending its Prepaid Payments Gateway to international mobile operators seeking to maximise ARPU, improve Ebitda and extend services.
Handling annual transaction revenues in excess of £100 million, Mi-Pay's PCI DSS Level 1 certified platform already delivers multi-channel prepaid topup to leading MVNOs such as Tesco, Carphone Warehouse and Vodafone as well as post-paid billing to operators including Du.
Mi-Pay believes that unprecedented prepaid growth, declining ARPUs and more stringent financial regulations are causing many leading operators to re-examine their payments infrastructure. Stuck with prepaid topup platforms that won't scale-up, afford poor functionality and little channel flexibility, many are struggling to meet current capacity, delivery or regulatory requirements without incurring significant capital investment.
Consequently, Mi-Pay's well-proven, secure and flexible Payment Gateway provides operators with a viable and cost-competitive alternative that removes the burden of expanding and maintaining their own internal platforms. It can deliver an indemnified, pre-PCI certified, multi-channel prepaid topup and mobile money transfer platform that effectively reduces Capex and Opex and mitigates risk allowing them to rapidly evolve their prepaid channel proposition in line with market demands.
Allan Jakobsen, CEO, Mi-Pay states, "In some markets, between 20 - 40% of airtime is still supplied via scratch cards. If replaced by other channels such as mobile, online and ATM-based, studies show that operators can increase their EBITDA margin by between 3 - 5 percentage points*. Mi-Pay can help them do this quickly and cost effectively and with minimal expenditure. Where they are already offering online topups, Mi-Pay can help them migrate to a more efficient and secure platform so they can scale up and out while keeping investment to a minimum."
Mi-Pay also states that when it comes to prepaid payments security, risk mitigation and ARPU remain key challenges for operators.
Jakobsen confirms "Already PCI DSS Level 1 Merchant and Service Service Provider certified under both MasterCard and Visa, Mi-Pay's processes and platforms are designed to safeguard consumer data while protecting operators' reputations. It is also indemnified which means that we carry all the 'transaction' risk on behalf of our operator clients. We also provide comprehensive data analysis and reporting as part of our service. This allows operators access to the 'intelligence' that is essential for managing customer lifecycles, targeting promotions and keeping ARPUs high."
Combined with Mi-Pay's extensive mobile money services, which includes international and domestic value transfers, Mi-Pay believes its global platform and performance combine to make it one of the most attractive prepaid payments partners for operators in both developed and developing markets.