AdNovum will strengthen Incentage's project delivery capacity for Incentage solutions in the Asia-Pacific region.

The recent establishment of the AdNovum subsidiary in Singapore, the common ground of solutions offered in the market, the similarity in entrepreneurial philosophy and the match of long-term strategies, both in term of solutions and geographical expansion, have led to a partnership agreement between AdNovum and Incentage.

Under this agreement, AdNovum, a leading Swiss company for security, application and integration projects, untertakes to act as a sales and support partner of Incentage. AdNovum's recently established Singapore subsidiary will represent the interests of both companies in the Asia-Pacific region.

AdNovum will increase Incentage's professional services and project delivery capacity, not only locally, but throughout the world. Recent growth and acquisition of new customers and projects on several continents made it indispensable for Incentage to increase its capacities. With its experience in project handling, professional services and support activities, AdNovum becomes the partner of choice for Incentage to handle its financial messaging and business activity monitoring solutions.

Pooling of know-how and resources

Ruedi Wipf, AdNovum's CEO, is more than pleased with the partnership agreement: "It is a lucky coincidence that our expansion into the Singapore market goes along with Incentage's strategy to expand their customer base and project handling capabilities. I am convinced that our knowledge of professional messaging solutions, combined with our service capacities, enables us to create added value for both companies."

Felix Huber, CEO of Incentage, adds: "Our partnership with AdNovum is a brilliant move for both companies. Incentage is looking forward to working with an experienced software and professional services partner with a very similar geographical and functional strategy. WWith the support of AdNovum, we will be able to considerably increase our project delivery capability. The winners will be our customers - they will now benefit from the experience and specialised knowledge of both companies."