Billing Revolution today announced Single-Click Checkout for Android, a mobile app designed to process credit card transactions in-app or on mobile web sites.
Available for Android on November 8, Single-Click Checkout is the only platform offering Android users the advantage of making credit card transactions without entering a user name and password, across multiple merchants. The innovative in-app 'pop-over' design is the first of its kind and a game-changer for credit card transactions made on the Android platform.
"It couldn't be any easier," says Billing Revolution CEO Andy Kleitsch. "Merchants just drop a few lines of code into their mobile app or mobile website, and they're ready to accept mobile payments from Android users in 150 currencies around the globe. Whether these merchants are selling digital content such as games, ringtones and music, receiving charitable donations or campaign contributions, or providing physical goods such as flowers or concert tickets, Single-Click Checkout helps merchants monetize from Android users wherever they are and whatever credit or debit card they choose to use."
Billing Revolution's proprietary Single-Click Checkout service uniquely identifies each mobile device. Once this device ID is established, users can use credit cards to make purchases from mobile devices without typing in a user name or password. This ease-of-use has a direct impact on the bottom line. Single-Click Checkout enables merchants to convert 20 percent of users with first-time checkout-and 72.4 percent of users with single click-enabled checkout.
"Many merchants have delayed entering the Android marketplace because of the challenges of monetizing those users," adds Kleitsch. "Our transaction history shows that when presented with an easy checkout solution, mobile users are likely to purchase more often. So we're giving merchants, developers and Android end-users a ubiquitous solution for conducting mobile-based credit card transactions from a single user account."
Single-Click Checkout works across any device or carrier, but the launch of the in-app service for Android represents a fundamental change in how mobile commerce can be conducted on that platform. It will be available for Android on November 8, 2010.