Fifth Third Processing partners Bling Nation on m-payments

Source: Bling Nation

Fifth Third Processing Solutions, a premier full-service payment solutions provider, and Bling Nation, a leading provider of mobile payments and rich communications services at check out, open the door for virtually any financial institution that is part of the Fifth Third Processing Solutions network to seamlessly enable the Bling services for their financial institutions' debit card customers.

Processing clients of Fifth Third Processing Solutions are able to leverage the Bling Nation platform to help differentiate their services to bank debit card customers with compelling new capabilities like easy-to-use social mobile payments that work with any mobile phone with any carrier, so long as the phone is enabled with text messaging.

Financial institutions can simply plug into the platform and access Bling Nation's community of businesses. These businesses distribute Bling Nation's proprietary micro-chip BlingTags to their best customers who can then link those tags to their debit cards. Any financial institution across the country can join the Fifth Third Processing Solutions network to enable tap-and-pay social mobile capabilities in their area to provide rich communication services to their customers. BlingTags are also more secure than plastic and help to reduce the risk of identity fraud since they store no personal information.

Working with financial institutions and thousands of businesses across the country, Bling Nation's platform is compelling for businesses due to its engaging communication capabilities and lower payment processing fees, as compared to plastic. Businesses can take advantage of robust customer analytics and compelling viral marketing capabilities at checkout. In addition, businesses get convenient set up with a simplified acceptance ecosystem, as Bling Nation provides a "BlingBox" starter kit with all the tools needed to embrace social mobile payments, including BlingTags and marketing materials.

"Leveraging our past success across six different states, Fifth Third Processing Solutions lets us reach hundreds of financial institutions across the country enabling us to expand our business quickly and allowing us to reach more consumers through a broad spectrum of potential partners," said Meyer Malka, Co-CEO at Bling Nation. "The Bling Nation platform provides a highly secure and innovative way for businesses to retain and attract new customers by distributing BlingTags to their best customers who can in turn link those tags to their bank debit card."

"Our clients rely on our processing expertise to offer solutions that further complement their existing financial service solutions," commented Royal Cole, President, Financial Institution Services at Fifth Third Processing Solutions. "We are excited to make this new technology available to them. We continue to identify and develop additional alternatives for our clients to differentiate and grow card products and penetration for the customers they serve. Not only can this solution help accomplish that and attract new customers, Bling Nation provides cardholders a new way to pay for merchandise."

Fifth Third Processing Solutions' product suite also includes ATM terminal driving and monitoring, ATM and debit card transaction authorization and processing, credit issuing and processing services, national and regional gateway services, comprehensive ancillary services including fraud detection, card production, rewards programs and other consultative services.

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