VeriFone Systems (NYSE: PAY ), announced today a partnership with Bling Nation, joining efforts to support an introductory mobile payments program in Palo Alto, CA, utilizing VeriFone payment solutions.
The new program enables businesses and customers to connect easily and securely, giving consumers the ability to simply tap-and-pay for purchases using a BlingTagTM at the physical point-of-sale systems with contactless technology.
This revolutionary new solution by VeriFone and Bling Nation allows customers to purchase goods via alternative payment methods - including PayPal and direct debit of bank accounts - while automatically receiving real-time account balance updates and instant rewards through an intelligent loyalty program.
Bling Nation is distributing the contactless/NFC-enabled VeriFone VX 810 Duet for countertops and wireless VX 680 to participating merchants as fully-functional "Blingers" that accept payments from consumers using BlingTags to tap-and-pay. A BlingTag is Bling Nation's quarter-sized microchip sticker that enables mobile payment transactions.
"This introductory program brings together the best from each market to create a compelling alternative way to pay," said Paul Rasori, VeriFone senior vice president, marketing. "Bling Nation is combining the payment power of PayPal and point-of-sale footprint of VeriFone to deliver consumer benefits at the convergence of mobile payments."
After the conclusion of the introductory program, VeriFone will be enhancing its PAYware Connect transaction gateway service to allow PAYware merchants to seamlessly consolidate traditional and alternative payment methods on a single card acceptance device. The VeriFone, Bling and PayPal X platform solution will be available to over 350 existing PAYware Connect resellers.
"VeriFone's leadership and experience in the electronic payment industry is a tremendous asset in advancing Bling Nation's vision of making mobile payment as easy as tap and pay," said Meyer Malka, founder and co-CEO of Bling Nation. "Both companies are committed to providing merchants and consumers with an alternative payment system that is safer and more rewarding than traditional payment methods."