CME targets Nordic market with Saxo marketing alliance

Source: Saxo Bank

Today, CME (Chicago Mercantile Exchange), the largest futures exchange in the U.S., and Saxo Bank A/S, Denmark, announced their two organisations will collaborate to introduce CME E-mini and foreign exchange futures and other financial derivative products in the Nordic region.

The two organisations are aligning resources and local marketplace capabilities to spotlight the utility and efficiency of derivative investment and trading strategies.

"Our approach is fundamentally about education," said Arman Falsafi, Managing Director, CME Europe and Asia. "We are committed to expanding the knowledge base about our products among current and prospective customers. The ability to work with a Danish institution with Saxo Bank's pedigree in online derivatives trading and risk management is a logical extension of our strategy to expand the reach of our markets to new customers worldwide."

This marketing initiative involves three related tactics. One is a series of online webinars through which hundreds of participants can register and log-in to watch and respond to educative presentations. The first online seminar is scheduled for March 2 at 16:00 CET. CME and Saxo Bank together introduce topics that cover product education as well as analytic and research techniques. The second element in the marketing cooperation is a series of educative in-person seminars in the four Nordic region countries: Denmark, Norway, Sweden, and Finland. The third component is the expansion of CME's on-line education materials to be made available through Saxo Bank's website and trading platform.

Explains Saxo Bank's Executive Director Daniel Darst, "We value the cooperation with CME. Their products and services, available on the SaxoTrader platform, reach thousands of serious traders. CME E-mini futures, for example, have established credibility and continue to gain popularity worldwide. Their approach as an educator and innovator suits our business strategy and we are delighted to work closely with CME in this part of the world."

CME's Falsafi added, "The product strength we continue to deliver from CME is reaching more and more traders around the globe. This engagement with Saxo Bank underscores our determination to serve, deliver and educate."

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