TheStreet.com, Inc. (Nasdaq: TSCM), a leading digital financial media company, and Bundle, the new socially informed money management website funded by Citigroup, Microsoft and Morningstar, announced today a content and audience-sharing agreement whereby TheStreet and its sister Web site MainStreet will provide personal finance editorial content and multimedia tools to Bundle.
As part of the agreement, TheStreet will gain access to Bundle's original content and community, which focuses on a real-time and data-driven approach to sharing and learning about consumer behavior. The agreement also provides that TheStreet content may be distributed through other online channels owned or controlled by Bundle's investors and strategic business partners, including the MSN Money website. Finally, the companies will share audiences through a series of cross-promotional efforts on each other's respective sites.
"What attracted us to Bundle is their revolutionary user interface, approach to social media and access to unique behavioral consumer data," said Daryl Otte, CEO of TheStreet. "We firmly believe, as does Bundle, that personal finance spending and investing recommendations don't exist in a vacuum. With access to Bundle's great data tools and approach to social media, and guided by our action-oriented, professionally created content, our readers and Bundle users will have the best possible resources for managing their financial lives. They can learn from professionals, put their financial lives and goals into a real-world context and then compare their habits to peers within their community. This type of powerful actionable insight is an important element of TheStreet's reporting across our network and, as such, our personal finance content dovetails nicely with Bundle's efforts in delivering leading edge personal financial management tools to the web community. We are extremely pleased to be joining forces with Bundle and are proud to have been selected as its first and primary third-party personal finance content partner, a validation to the strength of our reporting, analysis and commentary and how well it resonates with readers."
"Teaming with a pioneer in the financial digital media space is a huge boost for our new endeavor and one that is already creating positive buzz throughout the Bundle community," said, Jaidev Shergill, founder and CEO of Bundle. "Adding valuable personal finance content from TheStreet's solid roster of contributors will serve to further augment the value-added resources that we aim to make available to our readers in helping them make smart spending, budgeting and investing decisions. We are eager to share our content with TheStreet as well and help continue to build the Bundle community."
Today's content-sharing announcements build on recent, similar agreements TheStreet has announced recently with Newsweek and Nightly Business Report.