TiVo (Nasdaq:TIVO), the creator of and a leader in advanced television services including digital video recorders (DVRs) for consumers, content distributors and consumer electronics manufacturers, and the Nasdaq OMX Group (Nasdaq:NDAQ), the world's largest exchange company, today announced they will be working together to bring enhanced visual elements to the NASDAQ MarketSite Video Wall by integrating the TiVo brand and functionality from TiVo's intuitive and stunning user interface.
Located in the heart of Times Square in New York City, NASDAQ MarketSite is at the epicenter of the cross roads of the world known for displaying financial market data, news information for NASDAQ listed companies across sectors, celebratory bell ceremonies and advertisements on its NASDAQ Tower billboard. NASDAQ MarketSite has evolved as a New York icon and representation of innovation, electronic trading and the financial markets. NASDAQ OMX recently celebrated the ten year anniversary for the NASDAQ MarketSite facility, which is a symbol of innovation like TiVo, and an ideal partner to work with to enhance the visual elements of its studio wall to offer more interactive features that can be showcased in a high profile studio.
John Jacobs, EVP and Chief Marketing Officer, NASDAQ OMX, stated, "When evaluating the companies that we could join forces with to enhance the visual experience and interactive nature of NASDAQ MarketSite, TiVo stood out based on their commitment to innovation in design elements. TiVo has the ability to bring to life an interactive experience for viewers along with offering customers leading television viewing capabilities. We are excited to have the opportunity to bring some of the look and feel elements of the TiVo experience to MarketSite, the flagship of the NASDAQ brand, and to work with a brand of this stature that is associated with innovation and eye-catching technology to drive continued awareness of our capabilities. TiVo has long been at the forefront of defining the television viewing landscape just as we have been defining the trading landscape," he added.
Joe Miller, SVP of Sales and Marketing at TiVo, stated, "We are a company that focuses on creating easy, intuitive and smart user interface experiences and the financial data services business is certainly one where that skill set can be put to good use. As a public company we are also acutely tuned in to the importance of ensuring that investors have accessss to the best market data and experience available when trading stocks. NASDAQ MarketSite is a place where trading and market data comes to life through vibrant videos and images, and we couldn't be happier than to team with a like-minded innovator to bring elements of the TiVo experience to help improve the visual look and feel of one of the financial world's most recognizable landmarks while driving awareness of our brand."
Specific details of the visual enhancements coming to the NASDAQ MarketSite will be unveiled in the coming months.