Fortis uses Ingenico terminals for Turkish advertising campaign

Source: Ingenico

Ingenico (Euronext : FR0000125346 - ING), the leading worldwide provider of payment solutions, today announces the deployment of the first advertising campaign in Turkey with Fortis Bank Türkiye on its EFT930G color screen terminals.

In the first phase, the advertisements for Fortis Worldcard will appear periodically on hundreds of Ingenico terminals deployed by the bank. EFT930 series The screen of the EFT930G is divided into two sections displaying the Fortis Bank Türkiye advertisement and a PIN entry screen at the same time, providing specific messages to the credit cardholders during the payment process. In the idle mode, the Fortis Bank Türkiye logo and ads are displayed alternatively.

The new generation of Ingenico terminals was launched in 2009 and thousands of terminals have been deployed in the field through the partnership with Fortis Bank Türkiye. The EFT930G operates with Ingenico's Telium platform. With high memory, it combines a vast choice of connectivity options and rapid communication. Compact, elegant, light weight, its full color screen offers a great visibility for the transaction and the advertising campaigns. The SD card provides even more removable picture storage capability. The advertising application will provide visibility opportunities for both the banks and the merchants. The terminal can be produced with an integrated contactless card reader option, further enhancing the relevance of the advertising application thought direct notification of the campaigns to the cardholder.


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