EntroPay forms LinkTrust partnership

EntroPay, a global leader in online electronic payment solutions, and LinkTrust Systems announced the integration of LinkTrust's leading affiliate tracking and lead management software and EntroPay's payment service.

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The integration provides customers with a straightforward method for issuing payouts to affiliates regardless of location. LinkTrust clients that adopt EntroPay will benefit from significantly lower costs, more efficient payment processing and enhanced security for domestic and international payouts.

According to a recent survey conducted by EntroPay at the Affiliate Summit East, 98 percent of US affiliate marketers struggle with the challenges of moving from traditional payment methods, such as checks and wire transfers, to more efficient online payment solutions.

EntroPay offers a simple, cost-effective alternative for networks and merchants to instantly pay affiliates through trusted payment network partners such as Visa and MasterCard. The integrated payment process is seamless, delivering enhanced remittance capabilities, including real-time payment status, multi-currency options and user support in several languages.

"As the affiliate marketing industry expands, payment solution providers must evolve their offerings to provide easier options for affiliates to make and receive payments," said Alex Mifsud, chief executive officer of EntroPay. "EntroPay's integration with LinkTrust makes online payments faster and more efficient than other payment methods, which can result in significant cost savings for both affiliates and payment providers."

"Affiliate networks who work with LinkTrust want to expedite the payment process in order to increase the loyalty and overall satisfaction of their affiliates," said Bret Grow, LinkTrust president. "LinkTrust's integration with EntroPay accomplishes this goal while also providing a payment solution that can meet new demands as networks expand globally."

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