The enterprise software ensures that customer facing representatives are provided with the next best action to take for each interaction to maximise revenue opportunities and increase customer value, while minimising business risk. The solution is designed for global enterprises in the business to consumer sector, including the telecommunications, retail finance and consumer direct industries.

O2, the mobile telephony provider in the UK, is one of Chordiant's first customers to use the Chordiant Decision Management solution. "Interaction with our customers is one of our most important business concerns," says Aly Richards, Head of CRM Strategy and Architecture at O2. "With the new Chordiant solution, we are in a position to make the right decisions in real-time, which are in harmony with the customers' requests and our business objectives."

These new applications use predictive analytics to create models which are then combined with an enterprise's unique business rules and processes in order to determine the next best personalised recommendation for each customer. Real-time decisions are made that are consistent with overall business objectives, potentially transforming any service contact into a revenue stream. Chordiant's Decision Management solution is compatible with many 3rd party and legacy systems, enabling organisations to further leverage existing assets and reduce total cost of ownership.

"Chordiant will take advantage of this year's CeBIT event to demonstrate how real-time decisioning can truly establish the right proposal for the right customer at the right time and via the right channel," says Jürgen Neubauer, CEO of Chordiant Software GmbH in Munich. "This software suite expands our process-driven customer management solutions portfolio with state-of-the-art recommendation advisory capabilities that ensure that the next best action occurs consistently when managing customers. This is of specific interest to telecommunications and other business-to-consumer companies in creating new revenue opportunities in service lines of business, improving the customer experience and creating sustainable competitive advantage."