Japan's Oita Bank ups marketing IQ with SAS on Teradata

Source: SAS

Japan-based Oita Bank has selected SAS, the leader in business analytics software and services, and Teradata (NYSE: TDC), the world's largest company solely focused on data warehousing, to help revitalize its business intelligence capabilities.

With the help of SAS Marketing Automation, Teradata Active Enterprise Data Warehouse platform, and the Teradata AccessNavigatorWeb query tool, Oita Bank can store six times the previous volume of data and process that data three times faster to meet ever-changing marketing needs.

"Building a new customer management system will enable Oita Bank to be more responsive to customers and develop more profitable marketing strategies," said Akihira Tanaka, Managing Executive Officer for Teradata Japan. "The new business intelligence system will enable Oita Bank to be more agile in making decisions based on the analysis of both historical and current customer behavior."

Teradata has made it easy to upgrade to its Active Enterprise Data Warehouse from previous models. Oita Bank can continue to use its existing programs and other assets without modification. They simply move all assets to the most advanced data warehouse environment at a low cost, without interrupting business operations.

SAS Marketing Automation optimized for Teradata supports in-database analytics for effective campaign management. For each campaign, Oita Bank will be able to segment customers into lifestyle categories and perform an analysis to determine which financial products best fit their individual needs. This enterprise intelligence can then be used to make an attractive offer to customers and support event-driven marketing activities.

"Optimizing SAS Marketing Automation on Teradata removes complexity and gives Oita Bank assurance that they can leverage the power of SAS Customer Intelligence solutions on an established enterprise-class database such as Teradata," said Keith Collins, SAS Senior Vice President and Chief Technology Officer.

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