First Data introduces MasterCard-certified contactless payment tag

Source: First Data

First Data Corporation, a global leader in electronic commerce and payment processing, and INSIDE Contactless, today announced the companies have expanded their partnership by introducing a MasterCard® PayPass™ contactless payment tag product.

Based on INSIDE's MicroPass® payment platform and containing all the functionality of a traditional credit or debit card, the new MasterCard PayPass mobile payment tag product offers a cost-effective solution for enabling mobile phones with contactless payment capabilities, and will be marketed and sold to MasterCard licensed financial institutions and card issuers.

The MicroPass-based tag products offer an innovative shielding design to protect the chip and antenna inside from interference caused by the mobile handset, resulting in enhanced transaction performance. The tag includes new advanced adhesive backing to adhere to mobile phones better while allowing the sticker to be removed and reapplied without losing its grip.

Because the tags are pre-cut within and break-away from a standard credit card form factor, they can be personalized and fulfilled using existing card manufacturing equipment in scalable volume. The new First Data tags will enable card issuers to realize cost savings over comparable sticker solutions, depending on quantities ordered.

CPI Card Group is approved by First Data to produce the new tag, and has already established a scalable operational process using core MicroPass technology delivered from INSIDE.

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