Launchpad 2010 was created to empower market professionals to engage in an increasingly interconnected and fast-paced marketplace. Bloomberg users can more easily access critical information to make informed business decisions. The platform enables Bloomberg clients to maximize their desktop screens, view more information, realize faster load and response times and fully customize their view of the markets.

"Launchpad 2010 is an important initiative for our clients," said Tom Secunda, founding partner of Bloomberg L.P. and head of Financial Products. "We have developed a new generation of tools that makes the fastest market data and analysis platform even faster. The BLOOMBERG
PROFESSIONAL(r) service increases our customers' effectiveness and gives them the edge they need in this competitive marketplace."

Bloomberg's Launchpad 2010 offers:

- New and more powerful analytical tools - The securities monitor in Launchpad 2010 introduces a host of customer-focused features including integrated pricing and news alerts, graphical representation of data and single-click security analysis or execution. These features help track and analyze markets in real-time, from a macro view down to individual securities.

- Intelligent workflow - The platform automatically selects and consolidates a customized view of top headlines and important news covering global and regional, markets and as well as subject areas of interest.

- Communication and sharing - Users can design and share selections or entire screen views for continual interactive editing and communication.
Colleagues can share live data, charts and lists of securities while chatting via their Instant Bloomberg.

- Intuitive search - Bloomberg clients can find information faster than ever. Users are guided to the most relevant securities, data and analytical tools by simply typing in key words.

Commenting on the new platform, Aaron James, a sales trader at St Saratoga Capital LLC said, "The new Launchpad technology is very user friendly. I'm able to track client portfolios in the new monitor, easily set up charts and create price alerts, all in a few clicks. It has completely transformed my workflow."