Vindicia, a leading provider of on-demand strategic billing solutions, has broadened its payment method support by integrating InComm with its CashBox billing system.
The addition of InComm's gift cards to CashBox allows Vindicia's merchants to expand the demographic mix that they can target for their online goods and services. CashBox now provides compelling payment method options for both subscription and one-time transactions that support the unique requirements of digital merchants in diverse geographies throughout the world.
An industry leading marketer, distributor and technology innovator of gift and prepaid products, InComm reaches over a billion customers every week through its extensive distribution network of over 220,000 leading retail locations. Online merchants can leverage InComm in conjunction with Vindicia in a range of fast-growing vertical markets including online gaming, where InComm represents 90% of the prepaid market.
"We have seen 200% growth in prepaid gaming year over year, for the last two years," said Brian Parlotto, Senior Vice President of Consumer Products and International, InComm. "We're pleased to partner with Vindicia so that our mutual clients can work with a single integration point to manage all of their payment options, maximizing their ability to acquire new customers and remain competitive in today's complex and challenging online environment."
"Prepaid and online gift cards are a rapidly growing segment of the market," said Steve Klebe, Senior Vice President, Business Development, Vindicia. "Consumer engagement is everywhere -- from Amazon to Facebook -- and the diversity of consumers demand a full mix of payment options no matter where they are online. By adding InComm to the CashBox mix, we're helping our online merchant customers maximize their customer acquisition and revenue generating opportunities."