The new payment solution creates a seamless experience for users who can now make a purchase within an application with just one click; no registration or log-in is required. The Zong platform automatically verifies the user, bills their mobile phone account and returns them to their application or game without delay.

Android handset sales have exceeded previous leader iPhone in the US, reports The NPD Group (1), while iPhone applications accounted for 99.4% of mobile application downloads in 2009 according to Gartner (2). Many developers have cited a lack of payment options as one of the major barriers to development and revenue generation on Android.

"Mobile developers have customarily focused on the iPhone because it has been difficult to monetize applications on Android. But now with over 100,000 new Android handsets activated daily, the market opportunity is growing rapidly and with an easy payment tool, developers will now be able to easily generate revenue from that market," said Zong CEO David Marcus. "Zong already boosts revenues for many merchants of online goods and services and now we intend to bring the same benefits to handsets."

Android developers can visit www.zong.com/android to request an invitation for the private beta. Approved Android developers will be able to download the Zong Android SDK for easy integration of in-app payment. Zong will work with participating developers to ensure that the software is integrated in a way that optimizes the user experience and meets the developer's needs.