Saxo Bank launches FX and equity video site
Saxo Bank, the specialist in online trading and investment, is launching a new one-stop video site for its market commentary, interviews and educational programmes.
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The Bank produces many hours of financial news and analysis from its own state-of-the-art studio at its head office in Copenhagen, Denmark. The studio is in daily use by Saxo Bank's team of analysts providing comments to international and local TV stations such as CNBC and Bloomberg.
Videos for Saxo Bank's websites have been hosted by Saxo Bank using third-party servers and are shown on several websites within Saxo Bank and sharing sites such as YouTube. The new video site uses a web-TV platform from 23Video, a Danish web start-up.
"Video is becoming increasingly important as a way of reaching investors with commentary on the markets and educational programmes for traders that are new to online markets," said Dinis Guarda, Global Head of SEO and Social Media Strategy at Saxo.
"We have been running a weekly Forex and equities update since May last year and have produced around 250 trading strategy videos featuring interviews with Saxo Bank's analysts for the www.tradingfloor.com website," he added.
"The new platform allows us far more flexibility when sharing that content and finding new uses for it. We can also measure the response to our videos far more accurately with the new platform."
Saxo Bank will continue to showcase its content on other video sharing sites. Content from Trading Floor is featured on the Reuters Insider video site launched on May 11.
The new platform features content from Trading Floor, Saxobank and Trading Floor's two Spanish language sister sites.