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AllianceBernstein overhauls Web sites

19 May 2010  |  1748 views  |  0 Source: AllianceBernstein

AllianceBernstein has launched a suite of redesigned websites intended to significantly improve the ability of our asset-management clients to access information and explore a wealth of in-depth research -- a trademark of the investment-management company.

The new global web portal, AllianceBernstein.com, encompasses a suite of websites, each tailored to a particular investor group. This allows the site's editors to highlight research, investment opportunities and products relevant to clients with varying needs in different regions of the world. The new website serves private clients, defined benefit and defined contribution plan sponsors, subadvisory clients, endowments and foundations, sovereign wealth funds, and insurance companies around the world. The second phase -- slated for 2011 -- will extend the redesigned site to retail clients worldwide.

The new site underscores AllianceBernstein's commitment to providing research-based solutions and sharing knowledge to help clients achieve investment success. Along with unrestricted access to the firm's renowned buyside research "black books," the new website provides perspectives on market, economic and investment-industry developments worldwide. It also features microsites focused on topical investment opportunities, and provides an easy way to locate and compare AllianceBernstein's wide range of investment services.

"We serve many different types of clients around the world," said David A. Steyn, AllianceBernstein's chief operating officer. "With our new website, we're able to more effectively provide each type of client with ideas and opportunities that address their concerns and investment needs."

The new website offers more interactivity, including greater use of information graphics and webcasts, to deliver sophisticated investment ideas quickly and clearly. Topical new investment opportunities are highlighted in microsites that pull together relevant research, presentations and product information. A unified Product Center provides detailed information on the company's investment strategies and vehicles, and offers an innovative product-comparison tool. The Product Center is available to institutional visitors, with access slated to expand to other client types in the second phase of the project.

The site is built on a new, state-of-the-art content-management platform, Methode, which enables AllianceBernstein to publish simultaneously to multiple web, print and mobile distribution channels. This system, developed by EidosMedia and widely used by major global media organizations, also simplifies the web-publishing process, allowing the site's editors to post content to AllianceBernstein.com without production support.

"We're confident that our clients will find the site's information to be relevant, timely and insightful," Mr. Steyn added. "And I believe the new site will help other investors discover why AllianceBernstein is one of the world's most respected providers of research and investment-management services."

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