Ipreo, premier global provider of market intelligence and productivity solutions to corporations and investment banks, announced that it has acquired BuysideIQ, a leading provider of online investor targeting solutions.
The addition of BuysideIQ will serve as a complement to Ipreo's analyst-based Premium Analytics service that clients utilize today. The Premium Analytics service will continue as a core offering, leveraging the expertise and the consultative structure of Ipreo's analytics team. The BuysideIQ acquisition will add an online targeting product - known for its ease of use, speed, and accuracy - to Ipreo's suite of investor relations services.
Bill Sherman, EVP and Managing Director of Global Data Strategy and Analytics at Ipreo said, "This acquisition is consistent with the Ipreo approach of offering corporate issuers a choice of products that best fit their development stage and investor relations goals. We're very pleased to be able to complement our hands-on targeting services with an online offering of BuysideIQ's quality & reputation."
Brendan Fitzpatrick, Founder and President of BuysideIQ, joins the Ipreo team as Head of Online Targeting, bringing close to 15 years of investor relations experience with a focus on investor targeting and product development to the firm.
"The experience of Ipreo's management team and the firm's reputation for high quality service are unmatched in the industry," said Fitzpatrick. "I'm delighted to be able to combine the BuysideIQ solution with Ipreo's high-caliber analyst-based targeting services."
Over the next several months the firm will be further integrating BuysideIQ into Ipreo's BD suite of products, to allow clients the maximum benefit of Ipreo's industry-leading Bigdough institutional database, while retaining the user experience of the online product.