Social networking site for finance professionals launches

Source: linkedFA

Social networking site linkedFA announces full commercial global launch offering financial advisors, registered representatives, registered investment advisors, insurance advisors and CPAs the opportunity to leverage social media to connect and interact with investors, while complying with FINRA's supervision and record keeping regulatory requirements.

linkedFA offers all the social media and client relationship building benefits of Facebook and Linkedin with a unique document retention feature which stores all communication between financial professionals and investors relating to business for a minimum of six years as per the Securities Exchange Act 1934 rules under 17a-3.c. These communications are extractable and reportable at any time.

linkedFA's proprietary reputation management software separates personal and private information with secure access control for diverse audiences. Members can create three separate profiles to interact and display different information to clients, peers and recruiters enabling them to present a professional image and demonstrate their business integrity to enhance investor confidence. It adopts the highest privacy and security standards protecting users from information poaching, phishing/spyware/malware/hacking, illegal and unauthorized disclosure of personal or confidential information.

Other features include: Document storage for private and safe document sharing between relevant individuals for real time information share and comment; Invite Others for linkedFA members to invite new members adding them to their networks; My Blog which can be public outside the site if so desired; Photos and Videos; My Resume to demonstrate FAs credentials and experience; My Network displaying personal networks of members.

The shift in acceptance towards social networking for financial professionals was demonstrated last month with the publication of FINRA guidelines 10-06 helping financial firms to establish procedures for communicating with the public through blogs and social networking web sites.

A survey by Charles Schwab says that Independent investment advisors believe that managing existing client relationships is their top business priority in the current economic environment. When asked to prioritize key areas of business management, 71 percent ranked focusing on existing client relationships as job one and 96 percent said it is one of their top two priorities at this time.

Says linkedFA CEO, Brian Byrne: "Social Media is changing the way we do business. Until now, the financial world was largely prohibited from using it due to compliance issues. linkedFA is focused on improving the Financial Advisor's ability to grow relationships with investors without the concern of security, privacy and reputation risks of other social media sites."

*linkedFA is not approved by, endorsed by, or affiliated with FINRA.

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