Zecco updates site

Source: Zecco

Zecco, the new standard in online trading, today announced the release of a major upgrade to its online brokerage experience, adding new tools for research and analysis, real-time quotes, integrated community intelligence and significant improvements to its overall ease of use.

"Now investors can do sophisticated research and use powerful analytical tools where they already love to trade -- right here at Zecco," said Zecco Holdings CEO Michael Raneri. "We've rebuilt our site from the ground up to show investors that they don't have to compromise on features to get our low commissions."

Zecco's goal with this overhaul is to set a new standard in online trading, from free stock trades* and research tools to community data-sharing and excellent customer service**. New features include:

-- Live streaming, real-time quotes throughout the site
-- Advanced charting tools with extensive technical analysis capabilities
-- Screeners for stock and other securities to help investors find new trading opportunities
-- Free web-based streaming quotes application allowing traders to monitor their portfolios in real time
-- Proprietary options strategy builder permitting the quick assembly and analysis of complex, multi-leg options strategies***
-- Integrated community intelligence from investors sharing their actual account data across close to 6,000 securities

"We're dedicated to re-inventing the online trading experience," said Raneri. "And this is just the beginning -- we have a whole new Trading Center coming later this year."

Research tools include extensive integration with the ZeccoShare online investing community -- over 300,000 strong -- allowing investors to take advantage of the collective intelligence of like-minded traders. In addition, new messaging and account management features are designed to help Zecco customers access critical information quickly and securely. An overview of new features can be found here: zecco.com/explore/whats-new.aspx.

Improvements to the website come on the tail of major investments in customer service made last year. Zecco Trading increased staffing levels by 20% in 2009 and recently extended its service operations by 18-1/2 hours per week, reduc reducing wait times and improving customer satisfaction scores.

* Zecco Trading account users receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades, $4.50 per trade otherwise. Zecco Trading, Inc. provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice.

** Tools and securities symbols are for educational and informational purposes and should not be intended as a recommendation or solicitation to engage in any particular securities transaction or investment strategy. You alone are responsible for evaluating the benefits and risks associated with the use of our services or products and to decide which securities and strategies better suit your financial situation and goals, risk profile, etc. The projections regarding the probability of investment outcomes are hypothetical and not guaranteed for accuracy or completeness. They do not reflect actual investment outcomes and are not guarantees of future results. Projections and tools' calculations do not take into consideration commissions, margin interest and other costs that will impact investment outcomes.

*** Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options. Multiple leg options strategies involve additional risks and multiple commissions, and may result in complex tax treatments. Please read Spread Trading Disclosure.

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