appoints Jon Pedley VP, product management

Source:, the leading resource for free, personalized and expert money advice, today announced that Jon Pedley has joined the company as Vice President of Product Management.

Mr. Pedley joins as part of the company's effort to re-imagine the way consumers can interact with the Web for personal finance guidance, including through compelling new tools, innovative ways to access information, and personalized advice from money experts.

Mr. Pedley brings more than 20 years of technology and product development experience in the financial and personal finance industries to his new role at He has a long and successful track record in developing and launching original and scalable financial products and services for industry leading companies. At, Mr. Pedley will be responsible for leading the effort to deliver an even greater online consumer experience at this leading personal finance destination.

"Jon will help us completely change consumers' expectations of how they can interact with the Web for personalized money advice by transforming our customer experience in a way that will save them time, money and stress," said Ethan Ewing, president of "His previous work improving the customer experience at industry leaders such as Schwab will be invaluable as we build the premier consumer finance resource at"

Prior to joining, Mr. Pedley served as the Vice President of Product Management and Marketing at Financial Crossing where he developed an advanced platform to help consumers manage their mortgage and debt in the context of their overall wealth and their willingness and ability to tolerate risk. He also managed a series of on and offline products and services at Charles Schwab & Co. as Director of Advice Products, including a mutual fund wrap product that is now considered a leader in the industry. Previously, Mr. Pedley held financial and technology positions with a number of companies, including Bank of America, JP Morgan and Co., Swiss Bank Corporation, and PricewaterhouseCoopers.

"I am excited to be a part of this talented and passionate team as we work to significantly improve the quality of personal finance advice and tools available to consumers online," said Mr. Pedley. "The quality of the products and overall consumer experience we are building here at will be a tremendous asset for anyone who needs help understanding how better to manage their fundamental money decisions."

Mr. Pedley holds a BA in Theoretical Physics from Cambridge University, Clare College, and an MBA from Stanford University. He is also a holder of the Chartered Financial Analyst designation.

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