Transaction Wireless (TW), a mobile infrastructure, commerce and marketing company, and Fifth Third Processing Solutions, a pioneer in providing secure electronic payments and credit, debit and gift card processing services, today announced that Fifth Third Processing Solutions will begin to offer TW's virtual gift card solutions to its leading merchant partners, using their wGiftCard suite of products.
"Partnering with such a key player in the financial services industry gives us great exposure to millions of potential users of the various wGiftCard solutions"
By electing to use TW's wGiftCard technology, Fifth Third Processing Solutions' merchant clients will be able to implement a virtual gift card solution that easily integrates with their core processing platform.
"Our relationship with Transaction Wireless enables our merchants to reach their valued customers on a very personal level - through their 'always there' mobile device," said Donald Boeding, president, merchant services at Fifth Third Processing Solutions. "Our commitment to our processing partners is to deliver the most innovative and most effective technology available, our relationship with TW is an example of the added value we afford our clients."
"Partnering with such a key player in the financial services industry gives us great exposure to millions of potential users of the various wGiftCard solutions," said Bruce Springer, president and CEO, Transaction Wireless. "Our easy-to-use technology gives Fifth Third's merchants a new, more cost-effective way of handling their multi-billion dollar gift card business - whether they're delivering virtual cards to the end-user's mobile device or email address."